À quoi ressemble une mission

Situation de départ

Two Google Ads campaigns and one Meta campaign managed by a freelancer; monthly spend around €4,000; nobody could say which campaign the phone calls came from.

Ce qui a été fait

• Read-only audit of both accounts; call tracking connected to campaigns.
• Zero-result campaign paused after the owner approved the proposal; budget moved to the emergency-appointment search campaign.
• Negative keyword list and business-hours schedule applied as approved changes with undo.

Ce qui a changé

Within two weeks the clinic could attribute every call to a campaign, and the share of spend on campaigns with zero results fell from roughly a sixth to nothing. The illustrative numbers are not a guarantee.

Situation de départ

LinkedIn and Google Search running in parallel with a shared form; leads arrived by email and were judged by gut feeling. Half of them were job seekers.

Ce qui a été fait

• Lead quality statuses (qualified / spam / not a fit) recorded in the lead inbox within 24 hours.
• Keyword exclusions for job and training intents proposed by the system and approved by the owner.
• Weekly report with cost per qualified lead instead of cost per form.

Ce qui a changé

The team stopped optimising for raw form count and started paying for qualified requests. Spend did not increase; the share of qualified leads roughly doubled in the illustrative scenario.