Free toolGoogle Ads Budget Calculator
How far a Search budget goes
Uses the same forecast as the calculators inside Valkiria: budget ÷ CPA gives conversions, then clicks and impressions follow from your rates.
Free. No sign-up. Runs in your browser.
- Conversions
- 38
- Clicks
- 625
- Impressions
- 15,625
- Implied CPC
- €2.40
- Implied CPM
- €96.00
01
Work backwards from the result
Agencies often start from a budget and hope. Starting from a target CPA tells you whether the budget can deliver the volume you need at all — if the implied CPC is far below what the auction charges, the plan is unrealistic.
02
Why the first month looks worse
Smart bidding needs around 30 conversions per month to stabilise. Below that, expect CPA 20–40% above target and plan the first month as a learning period.
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FAQ
Frequently Asked Questions
Numbers are only half the story
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