Free toolFacebook Ads Cost Calculator
What a Meta budget buys you
Start from typical CPM and CTR, replace them with your own as soon as you have 7 days of data.
Free. No sign-up. Runs in your browser.
- Impressions
- 125,000
- Clicks
- 1,500
- Leads
- 75
- Cost per lead
- €13.33
01
Where the defaults come from
A CPM of €8 and CTR of 1.2% are mid-range for European lead generation on Meta in 2026. Retail and fashion see cheaper CPM but lower conversion; B2B pays more per thousand but converts better on landing pages.
02
The number that matters is cost per lead
Impressions and clicks are intermediate. If your cost per lead is above what a lead is worth to you, no amount of reach will fix that — change the offer or the landing page first.
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FAQ
Frequently Asked Questions
Numbers are only half the story
Valkiria audits your real ad accounts read-only and shows where the money actually leaks — free, in minutes.