Every channel calls itself the winner
Meta reports one conversion count, Google another, the CRM a third. Merging them into one picture happens by hand, and only at month end.
The path from click to payment in one table
Valkiria omnichannel analytics collects conversions and revenue by source and UTM tag, shows plan against fact on your key KPIs, and builds a funnel from your own stages. Every figure sits next to the previous period of equal length.
Why marketing and sales argue about what actually worked
UTM tags live in a vacuum
The tags are in place, but nobody checks which source and campaign pair actually brings payments and which one just collects clicks.
There is a plan, but no fact next to it
Lead and revenue targets sit in a spreadsheet while results sit in dashboards. The gap gets noticed once the month is closed and nothing can be changed.
Three steps to the full picture
Bring the data in
The Valkiria pixel sends conversions with their value and UTM tags, so the source and the money arrive as one record.
Set the KPI targets
Enter targets for leads, payments, revenue, spend, ROMI, ROAS, CAC and LTP for the period, and the dashboard starts scoring execution and deviation.
Build the funnel and export
Describe your own funnel stages, read the transitions between them, and export the tab you need to PDF or Excel for a client or a board.
What omnichannel analytics shows you
Five views for five questions
Overview, marketing KPI, sales KPI, traffic effectiveness and funnels — each one answers a different team from the same data.
A breakdown down to five UTM fields
Source, medium, campaign, content and term, each with its conversion count and the money attached to it.
Plan and fact on nine metrics
Leads, qualified leads, payments, revenue, spend, ROMI, ROAS, CAC and LTP are scored with execution percentage and deviation.
Funnels shaped like your process
Stages are written in your team's own words — from two steps to the full chain — with events distributed across them.
Comparison with the previous period
Every headline number sits next to the preceding stretch of equal length, so growth is something you read, not something you assume.
PDF and Excel export
One tab, the whole report, or a spreadsheet — without rebuilding the numbers by hand the night before the meeting.
In numbers
- 9
- KPI metrics with plan, fact and deviation
- 5
- UTM fields in the traffic breakdown
- 3
- export formats: tab PDF, full PDF and Excel
Questions about omnichannel analytics
How is this different from the reports in my ad account?
An ad account shows its own channel and its own conversions. Omnichannel analytics pulls conversions and money from every source and UTM tag into one table and adds what the ad account never had: plan against fact on KPIs, a funnel built from your stages, and a comparison with the previous period.
Do I need a CRM for this to work?
No. The base picture is built on Valkiria pixel conversions: source, UTM tags and conversion value arrive as a single record. A CRM helps when you want to follow the chain all the way to a signed deal, but you can start without one.
Can I look at projects and clients separately?
Yes. The module follows the global project filter: pick a project and the overview, traffic, KPI and funnel views recalculate for that project only. With no filter selected you see the whole portfolio at once.
How do I hand the report to a client or an executive?
From the module header you can export the current tab to PDF, the whole report to PDF, or the underlying table to Excel. The file is assembled from the same data as the screen, so there is nothing to re-key by hand.
How many funnels can I set up?
As many as you run processes. A funnel is described with your own stages — two steps minimum — and attaches to a project, so sales and marketing can keep different chains over exactly the same data.
Put the customer path in one picture
The module only reads and counts: it changes nothing in your ad accounts and never touches your campaigns.