Confident numbers, no source
The deck says the market grows 18% a year and nobody can say where the 18% came from. You cannot defend a budget with that, and checking it by hand is a week of work.
A market report where every number cites its source
Valkiria gathers market, competitor and audience data, writes it up as a 12-section report and puts an [E#] link to the source next to every fact. Numbers that are not in the sources are flagged in the text instead of quietly passing through.
Why market reports fall apart in front of a client
The source is a competitor's press release
Half of the «market data» comes from PR wires and corporate blogs. That is paid self-promotion, yet inside a report it looks exactly as solid as national statistics.
The report is read once and filed
A hundred pages of analysis still do not answer «what do we do on Monday»: no priorities, no owners, no metric that will show whether it worked.
How a report is built — three steps
Brief and collection
You set the market, countries, vertical and the question. The system collects statistics, media, competitor sites and social signals into an evidence ledger.
Grounded synthesis
The 12 sections are written only from ledger facts. Every source gets a trust tier, numbers are checked against the cited [E#], and outliers are marked disputed.
The action plan
The finished report becomes a visual plan: diagnosis, targets, phases with steps, owners and KPIs — with a checklist, a PDF and a link for the client.
What ships with the report
Twelve sections in order
Summary, market size, trends, competitors, audience segments, channels and benchmarks, pricing, social signals, SWOT, risks, recommendations, methodology.
An [E#] link on every fact
Clicking the marker opens the source card: title, domain, date. The report reads like analysis and audits like a document.
Source trust tiers
Official statistics and platform metrics outweigh a corporate blog or a press release, and self-interested or promotional sources are flagged separately.
Cross-source corroboration
A fact confirmed by independent domains is separated from a single-source claim, and metrics far from the median are marked disputed.
Numbers checked against sources
Every figure in the prose is looked for in the evidence it cites. If it is not there, the sentence keeps a «not supported by sources» note.
Action plan and sharing
Diagnosis, phases, channel budgets and KPIs on one screen, exported to PDF or shared through a link with a password and an expiry date.
In numbers
- 12
- sections in every professional report
- [E#]
- source marker next to each factual claim
- 0
- numbers in the text without a source in the ledger
Questions about the reports and the data
Where does Valkiria get its market data?
From open sources: official statistics, industry media, competitor sites and social signals, plus the ad accounts you connect. Every source that was actually used lands in the report's evidence ledger with its domain, title and date.
How do I know a number in the report is real?
It carries an [E#] marker and clicking it opens the exact source. Figures in the prose are additionally matched against the evidence they cite; when a number is not found there, the sentence keeps a «not supported by sources» note.
Can I get the report in another language?
Yes. The interface and reports run in five languages, and the action plan additionally translates into Ukrainian. Translation works from the finished report, so the numbers and source links stay identical.
How is this different from asking ChatGPT?
The language model here writes only from the collected evidence ledger and never sees the raw dumps. Every section is verified, and missing data is recorded in a dedicated «methodology and gaps» section instead of being covered by a confident guess.
What do I do with the finished report?
Open the Action Plan tab: the findings turn into phases with concrete steps, owners, success metrics and a channel budget split. The plan is checked off as you go, exported to PDF and sent to the client as a link.
Build your first report on your market
All it takes is a market, a country and a question. The report arrives with its source ledger, so the biggest sceptic on your team can check it.