A daily check arrives late
The campaign goes underwater at eleven in the morning and you open the account at night. Between two manual checks the budget keeps spending against a threshold that is already wrong.
Automation rules that watch the account for you
Describe a condition once — “CPA above 50 over seven days” — and Valkiria checks it across every connected platform, then tells you the moment it trips. Actions that move spend never fire on their own: they wait for your explicit approval.
Why campaigns break in the gaps between manual checks
Thresholds live in one buyer's head
“Above 50 CPA we stop” is known to one person. When they leave, the rule leaves with them — and so does the reason a campaign was ever paused.
Automation without brakes is scary
A script that rewrites budgets on its own will eventually kill a working campaign. So the automation is either never switched on, or switched on and cleaned up after.
How a rule travels from condition to signal
Describe the condition
Metric, operator and threshold: CTR, CPC, CPA, ROAS, spend, impressions, clicks or conversions over a window from one hour to thirty days.
Set the scope and the pace
Every platform or one — Google Ads, Meta, TikTok, LinkedIn, Reddit, Telegram. A cooldown and a daily execution cap keep the rule from turning into noise.
Get the signal, make the call
The rule evaluates campaigns on schedule and posts in the app the moment the condition trips. Anything that changes spend is handed to you for approval.
What a written rule set gives you
Eight metrics in the builder
CTR, CPC, CPA, ROAS, spend, impressions, clicks and conversions — compared above or below a number, or by their rise and fall over a period.
Windows from an hour to a month
One hour, six hours, a day, seven or thirty days: the short window catches an accident, the long one catches slow decay.
One rule across every account
A threshold applies to all connected platforms at once or to a single chosen one, so the same logic never has to be rebuilt account by account.
A log of every evaluation
The execution log shows when the rule ran, which conditions matched and how it ended, so a post-mortem takes a minute instead of an evening.
Brakes against noise
A cooldown in minutes and a cap on executions per day keep one event from arriving as a stream of identical notifications.
Spend only with approval
Pause, budget change and budget reallocation are marked approval-required: the rule prepares the action, the decision stays yours.
In numbers
- 8
- metrics a rule can watch on a campaign
- 30
- days — the longest analysis window in a rule
- 0
- spend changes made without your approval
Questions about automation rules
Can a rule pause my campaign on its own?
No. Actions that change spend — pause, budget change and budget reallocation — are marked approval-required and do not execute automatically. The rule brings the situation to you in the interface, and the decision to stop a campaign stays yours.
Which metrics can a condition use?
CTR, CPC, CPA, ROAS, spend, impressions, clicks and conversions. Each one supports greater than, less than, greater or equal and less or equal, plus rise and fall over a period ranging from one hour to thirty days.
How often are rules evaluated?
Evaluation frequency follows the analysis window you choose: short windows are checked more often, long ones less often. Each rule also has a cooldown in minutes and a cap on executions per day, so one event never reaches you ten times in a row.
Can I build a rule for a single platform?
Yes. Scope is set when the rule is created: every connected platform at once, or one of Google Ads, Meta, TikTok, LinkedIn, Reddit and Telegram. The rule only evaluates campaigns inside the scope you picked.
Where do I see what a rule has done?
In the execution log tab: it shows the evaluation time, which conditions matched, which action was planned and how it finished. The rules list also shows the last trigger date and the total number of executions for each rule.
Stop keeping thresholds in your head
The first rule takes a minute and behaves like an alarm, not an autopilot. Nothing about your spend changes without your approval.