The numbers live in five accounts
Meta counts one way, Google another, TikTok a third. The joint view is assembled by hand in a spreadsheet on Monday and is out of date by Tuesday.
Every channel in one report, with no invented numbers
Valkiria pulls campaigns, audiences, conversions and money out of your connected ad accounts onto a single screen and shows which sources actually carry the result. Anything an AI computed is labelled an estimate and never passes as measured fact.
Why you have reports and still no answer
Spend is visible, the result is not
Impressions and clicks arrive from the ad accounts on their own; conversions only show up once a pixel and events are wired. Without them the report looks good and says nothing.
The AI states numbers with confidence
An AI dashboard will happily produce a plausible metric with nothing behind it, and a budget decision gets made on a figure that has no source.
Three steps to the first honest report
Connect the sources
Ad accounts connect over OAuth, conversions through the tracking pixel. The setup wizard lists what is still missing and links straight to the screen that fixes it.
Set the context
Pick a project, client, campaign, platform, ad account and period — the filter applies to every analytics section at once, not to a single chart.
Read the sections and decide
Overview, performance, demographics, finance, spending, strategy and AI insights sit on one screen, and every AI number is marked as an estimate.
What a single analytics view gives you
Seven sections, one screen
Overview, performance, audiences, finance, campaign spending, strategy and AI insights — with no bouncing between ad managers.
Filter by project and client
The same screen serves an agency portfolio and one client's single ad account; the context switches in one click.
An honest map of your sources
You see how many accounts, campaigns, pixels and events are really connected and which one is silent, with a link to fix it.
Audiences without exports
Geo, devices, age, gender and interests come from the same accounts and sit next to the spend on those same segments.
Money kept apart from clicks
The finance overview and campaign spending are counted in money, so the conversation is about budget rather than impressions.
Statistics instead of vibes
A/B significance is a real two-proportion z-test: while the sample is thin the system says there is no winner yet instead of naming one.
In numbers
- 13
- ad platforms folded into one analytics view
- 7
- analytics sections on a single screen
- 0
- AI numbers presented as measured fact
Questions about advertising analytics
Do I need to put code on my website?
Not for the ad data: accounts connect over OAuth and report on their own. Code is only needed for conversions — the Valkiria tracking pixel links an ad click to the lead or order that happens on your side.
Where does the data come from — exports or the live accounts?
From the accounts themselves through their official APIs: Meta, Google Ads, TikTok, Telegram and the other connected platforms. No manual exports or spreadsheets, and the period and filters are set on the screen.
Can the AI invent a number in the report?
AI output is stamped as an unverified estimate and can never be applied automatically. A/B significance is computed with a two-proportion z-test on the real counts, and on a small sample the system states plainly that there is no winner yet.
Can I look at analytics for a single client?
Yes. The context is chosen by project, client, campaign, platform and ad account, and every section — performance, audiences, finance — is recalculated for that slice.
Does analytics change anything in my ad accounts?
No, analytics only reads. Changes happen in the campaign management modules, where anything new is created PAUSED and edits to existing objects need your explicit approval.
Put every channel in one report
Connecting runs over OAuth and the first pass is read-only. If there is no data yet, the setup wizard shows exactly what to connect.