Different currencies, different tables
Direct is measured in roubles while Meta and Google sit in another currency, so the merge happens by hand once a month — and until then there is no single spend figure.
Yandex Direct and Metrica in one report
Valkiria connects to Yandex over official OAuth with Direct and Metrica permissions, reads campaigns and the spend report for the period, and puts Direct next to Meta, Google and TikTok. Campaigns stay untouched: the integration only reads.
Why Direct is almost always counted apart from the rest
Goals in Metrica, money in Direct
Conversions live in Metrica and spend lives in Direct. Which campaign paid off only becomes visible after somebody stitches the two reports together.
The export trails the budget
A Direct report is pulled on request while the money goes out daily, so bid decisions get made on a picture that is already a week old.
Three steps from connection to one picture
Connect over Yandex OAuth
One official authorisation carrying both Direct and Metrica permissions. Tokens are stored encrypted and access is revocable from Valkiria settings.
Read campaigns and the report
Valkiria requests your Direct campaigns and the spend report for the chosen period, plus the Metrica counters available to the connected account.
Merge with the other channels
Direct becomes a line in the shared report next to Meta, Google and TikTok. Bids, budgets and campaign statuses are left exactly as they are.
What you get on the Direct channel
One connection for two services
The Yandex OAuth app covers both Direct and Metrica, so there is no second access to request and no second credential to keep track of.
Direct campaigns in a list
The campaigns of the connected account appear in the shared interface, right where your Meta, Google and other platform accounts already sit.
A spend report for the period
Date, campaign, impressions, clicks, CTR, CPC, spend and conversions arrive in the same format as data from every other channel.
Metrica counters alongside
You see which counters the account can reach: without goals configured in Metrica there is nothing to measure conversions with, and that is worth knowing before you spend.
A fallback path for data
If native access is not set up yet, Direct spend can be loaded through an external data connector, a CSV export or manual entry.
Read-only for now
Valkiria does not create or edit Direct campaigns: writing to the account stays closed until safe handling of it is proven in review.
In numbers
- 13
- ad platforms in one control room, Yandex Direct included
- 2
- Yandex services in a single authorisation: Direct and Metrica
- 0
- changes made in the Direct account — the integration only reads
Questions about the Yandex Direct integration
Can Valkiria change campaigns in Yandex Direct?
No. The integration is read-only today: Valkiria reads campaigns and the spend report, but does not touch bids, budgets or statuses. Writing will only open once safe handling of the account has been proven in review.
Which permissions does Yandex ask for?
The Valkiria app requests access to Yandex Direct and Yandex Metrica: the first to read campaigns and reports, the second to see the account's counters. Tokens are stored encrypted, and access can be revoked from your Yandex account settings at any time.
Do I need Yandex Metrica?
Not to connect Direct — campaigns and spend are read without it. But without a Metrica counter and configured goals there is nothing to measure conversions with, so Metrica is worth wiring up before the budget starts moving.
Does this work if an agency runs my Direct account?
Yes, and it is a common setup: the agency keeps working in its own interface while you get an independent view of spend and results, measured the same way as Meta, Google and your other channels.
How many Direct accounts can I connect?
There is no fixed limit. Accounts attach to projects and clients, and reports can be read per account or across the whole portfolio at once, alongside every other platform.
Put Direct and your other channels together
Connecting takes a couple of minutes and only reads. Not one campaign in Direct changes.