Creative lives days, not months
A video burns out within days: frequency climbs, CPM rises, and the replacement lands after the whole weekly budget has already been delivered.
TikTok Ads with the budget held and the creative watched
Valkiria reads your TikTok ad account — campaigns, ad groups, ads and Spark Ads — and shows which video still carries the result and which one has already burned out. Campaigns are created switched off; you turn them on.
Why TikTok burns budget faster than any other channel
Organic and paid live apart
The post that earned reach on its own stays organic: Spark Ads are set up by hand, so the best video almost never becomes an ad.
TikTok reporting never lines up
The ad account counts conversions on its own attribution windows. Putting TikTok next to Meta and Google in one table is manual work, every week.
Three steps from connection to the first decision
Connect TikTok Business
Official authorisation through the TikTok Business API: you pick the advertiser in the TikTok portal. Tokens are encrypted and the first pass only reads performance.
Pull campaigns and metrics
Valkiria collects campaigns, ad groups and reports — spend, impressions, clicks, CTR, CPC and conversions — and files them by project and client.
Launch only after approval
A new campaign is created switched off, in CAMPAIGN_STATUS_DISABLE. Edits to existing campaigns go through the approval queue before anything is applied.
What you get inside the TikTok ad account
Nine campaign objectives
Traffic, conversions, app installs, reach, video views, leads, engagement, catalog sales and awareness — on a daily or lifetime budget.
Spark Ads from real posts
A post link and an authorisation code turn an organic video into an ad; the authorisation status and its expiry stay visible in the list.
Creative Center trends
Sounds, hashtags and formats that are working right now, sitting next to your own metrics instead of a separate browser tab.
Burnout tracking
CTR and CPM trends per ad tell you which video to swap before the cost per result climbs out of range.
Lookalike audiences
Lookalike segments are built from your own seed audiences instead of being guessed again from scratch at every launch.
TikTok next to every other channel
Meta, Google, LinkedIn and Telegram are measured with the same metrics, so TikTok's real share of the result is visible.
In numbers
- 13
- ad platforms in one control room, TikTok included
- 9
- TikTok campaign objectives, from traffic to catalog sales
- 0
- changes made to your account without your approval
Questions about the TikTok Ads integration
How do I connect a TikTok ad account?
Through the official TikTok Business API authorisation: you pick the advertiser in the TikTok portal and the account appears in Valkiria. Tokens are stored encrypted and access can be revoked at any time.
Can Valkiria launch a TikTok campaign on its own?
No. A new campaign is created switched off, in CAMPAIGN_STATUS_DISABLE, and edits to existing campaigns go through the approval queue. Nothing is sent to TikTok without a confirmation.
What do I need to run Spark Ads?
A link to the post and an authorisation code from the account that published it. Valkiria keeps the authorisation status and its expiry date, so a lapsed permission is visible before the ad stops delivering.
How many TikTok ad accounts can I connect?
As many as you need. Advertisers attach to projects and clients, and reports can be read per account or across the whole portfolio at once — the normal agency setup.
Can I compare TikTok with Meta and Google in one report?
Yes. Spend, impressions, clicks and conversions from every connected platform are normalised to the same metrics, so TikTok sits next to the other channels without a manual spreadsheet.
See what is really happening in TikTok
Connecting takes a couple of minutes and the first pass is read-only. Launching any campaign stays your decision.