Placements are bought in DMs
The rate card arrives in a private chat, payment goes to a card, the report is a screenshot. No comparison, no price history, no shared numbers — just the admin.
Telegram ads where every placement is visible
Valkiria runs an ad network inside Telegram Mini Apps and channels: you pick placements by subscribers and price, set countries, languages and a per-person frequency cap. Stats come back for each placement separately.
Why buying Telegram inventory is still done by hand
Subscribers are not impressions
A channel's subscriber count says nothing about how many people will actually see the banner, or how many times the same person meets it in a week.
Publishers cannot count their revenue
A channel or Mini App owner sells slots manually and learns the outcome from the advertiser's screenshot instead of their own impressions and clicks.
Three steps from brief to delivery
Format and creative
Choose the placement type — post, video or task — and build the creative: headline, description, image and a button with your link.
Placements and targeting
Filter channels and Mini Apps by category, subscriber count and CPM, then set the countries, languages and devices you want to reach.
Budget and launch
Set the daily budget, choose CPM or CPC pricing and a per-user frequency cap. The campaign starts on your command, never on its own.
What the Telegram Mini Apps network gives you
A placement catalogue with numbers
Category, subscriber count, banner CPM and post CPC — filters instead of a chat with a dozen channel administrators.
Three placement formats
An image post, a video and a task — matched to different goals: reach, engagement and a target action inside the Mini App.
Country and language targeting
Country, language and device type are set at campaign level, so the budget does not leak into irrelevant geography.
Frequency capping
How many times one user sees the ad per day, three days or week is a number you set, not something you hope the placement respects.
Stats per placement
Impressions, clicks, CTR and spend for each channel separately: it is clear which one delivered and which one only spent.
A publisher side
A channel or Mini App owner connects the placement, passes moderation and sees their own impressions and earnings in the same interface.
In numbers
- 3
- placement formats: post, video and task
- CPM/CPC
- two pricing models to choose from per campaign
- 13
- ad platforms in one control room, Telegram included
Questions about advertising in Telegram
Is this the official Telegram Ads platform?
No. This is Valkiria's own ad network inside Telegram Mini Apps and channels: slots are sold by connected publishers, and impressions, clicks and spend are counted by the platform itself. Official Telegram Ads runs on its own rules and minimum budgets.
How do I choose a Telegram channel to advertise in?
The placement catalogue lists category, subscriber count, banner CPM and post CPC, so a shortlist is built with filters. The chosen placements are visible in the campaign before launch, not after the budget is spent.
Can I limit how many times a person sees my ad?
Yes. The campaign settings take a maximum number of impressions per user and a window — a day, three days or a week. It is the same frequency cap the big networks use, counted on the Valkiria side.
How do I monetise my Telegram channel or Mini App?
Connect the placement in the publisher section: set the category, audience and price, pass moderation and start receiving impressions from matching campaigns. Impressions, clicks and earnings are visible in the same interface.
Is Telegram measured together with the other channels?
Yes. Telegram spend, impressions and clicks are normalised to the same metrics as Meta, Google, TikTok and LinkedIn, so the channel is compared in the shared report rather than in a separate spreadsheet.
Build your first Telegram campaign
Building costs nothing: look through the placements, prices and reach, assemble the campaign and launch it when the numbers add up.