A separate account, a separate truth
Snapchat is read in its own Ads Manager and reaches the summary table once a month, by hand. By the time a decision is made the numbers are already stale.
Snapchat Ads finally lands in the same report
Valkiria pulls Snapchat Ads spend, impressions, clicks and conversions and measures them with the same metrics as the other twelve platforms. The integration never writes to the Snapchat account: campaign plans leave as a paused package for Snapchat Ads Manager.
Why Snapchat drops out of the spend picture
Creative burns out faster than it is replaced
Vertical video lives for days, but there is nothing to compare the burnout rate against: frequency and CTR trends do not sit next to the other channels.
Events are counted their own way
Snap Pixel and the Conversions API are configured apart from everything else, so Snapchat CPA cannot honestly be placed next to Meta or TikTok CPA.
Three steps from data to a ready plan
Bring the data in
There is no native Snapchat OAuth yet — Marketing API access is still pending. Data arrives through an aggregator connector, a CSV export from Ads Manager, or manual entry.
Normalise to shared metrics
Spend, impressions, clicks and conversions are normalised, so Snapchat sits in one line with Meta, Google, TikTok and the rest of the portfolio.
Take the plan out paused
Campaigns and creatives are built in Valkiria and exported as a package for Snapchat Ads Manager — every object paused, the move stays yours.
What you get on Snapchat
Read-only, with no surprises
The integration does not write to the Snapchat account at all: it physically cannot change a campaign or a budget.
Three routes for the data
An aggregator connector, a CSV export from Snapchat Ads Manager or manual entry — the channel shows up in the report the same day.
Snapchat next to every other channel
CPC, CTR and cost per conversion are computed the same way across platforms, so Snapchat's real share of the result is visible.
A measurement checklist
Snap Pixel or Conversions API, web and app event mapping, attribution window — what has to be closed before the next test flight.
A ready Ads Manager package
Campaigns, ad squads and creatives export as paused files, so moving them into the account is a mechanical step.
Platform rules up front
Snapchat's limits on adult, gambling, finance and healthcare are applied while you build, not after a moderation rejection.
In numbers
- 0
- writes to the Snapchat account — the integration only reads
- CSV
- the format a campaign plan leaves in for Snapchat Ads Manager
- 13
- ad platforms in one control room, Snapchat included
Questions about the Snapchat integration
Can I connect Snapchat Ads over OAuth?
Not yet. Snap Marketing API access has not been granted, so Valkiria has no native OAuth connection for Snapchat. Data arrives through an aggregator connector, a CSV export from Ads Manager or manual entry — and when access is granted, the same account switches to the official connection.
Can Valkiria change my Snapchat campaigns?
No. For Snapchat the integration is read-only: it holds no write token and has no route for changes. Everything Valkiria prepares is exported as paused files, and moving it into the account is done by a person.
How does Snapchat data get into the reports then?
Three ways: through an aggregator connector you enable in settings, through a CSV export from Snapchat Ads Manager, and through manual metric entry. All three are normalised into the same metrics, so the summary report reads identically whichever you use.
What does Snapchat add to a cross-channel report?
Snapchat spend, impressions, clicks and conversions are counted in the same units as Meta, Google and TikTok. You see the true cost per result for the channel and its share of the total, without stitching four ad managers into one spreadsheet.
How many Snapchat accounts can I add?
There is no limit. Accounts attach to projects and clients, and reports can be read per account or across the whole portfolio at once — useful for agencies where only some clients run Snapchat.
Measure Snapchat next to every other channel
The data connects in a few minutes, and the integration writes nothing back to Snapchat. What moves into the account is your call.