A pin outlives the report
A pin keeps earning clicks for months, but the budget call is made on a seven-day window. The channel looks weaker than it is, so it gets cut first.
Pinterest Ads stops being the channel nobody measures
Valkiria connects your Pinterest account over API v5 OAuth, collects campaign spend and results, and scores them with the same metrics as Meta, Google and TikTok. Native writing is not enabled yet: the plan leaves as a paused package for Pinterest Ads Manager.
Why Pinterest is nearly always measured wrong
The channel lives in its own tab
Pinterest is read inside its own Ads Manager, so in the all-channel table it is either missing or typed in by hand from last month's export.
Tag and catalog never reconciled
The Pinterest Tag is installed, but nobody checked the events or the product feed: conversions arrive partially, and Pinterest CPA is not comparable to anything else.
Three steps from connection to a ready plan
Connect over OAuth
Official Pinterest API v5 authorisation. Valkiria reads the list of ad accounts, the token is stored encrypted and access is revocable in one click.
Collect the campaign data
Spend, impressions, clicks and conversions arrive through an aggregator connector, a CSV export from Ads Manager or manual entry, then get normalised.
Take the plan out paused
The campaign is built inside Valkiria and exported as a package for Pinterest Ads Manager: every object paused, nothing reaching the account without you.
What you get on Pinterest
An official account connection
Pinterest API v5 OAuth instead of shared passwords: the token is encrypted and access can be revoked from settings at any moment.
Three routes for the data
Aggregator connector, CSV from Pinterest Ads Manager or manual entry — the channel reaches the report even before Ads scopes are approved.
Pinterest on the same metrics
CPC, CTR and cost per conversion are computed exactly as for Meta and Google, so Pinterest's real share of the result is visible.
A measurement checklist
Pinterest Tag, Enhanced Match where it is permitted, and catalog event mapping — the list of what actually blocks conversions from landing.
A ready Ads Manager package
Campaigns, ad groups and creatives export as paused files, so moving them into the account takes minutes instead of an evening.
Platform rules up front
Pinterest guidelines for gambling, finance, healthcare and adult are pulled in before you build, not after a rejection.
In numbers
- v5
- the Pinterest API version the connection runs on
- 0
- changes made to your Pinterest account without your approval
- 13
- ad platforms in one control room, Pinterest included
Questions about the Pinterest integration
Can Valkiria create campaigns directly in Pinterest?
Not yet. Native writing switches on once Pinterest approves the Ads scopes; until then Valkiria builds the campaign on its side and exports it as a paused package for Pinterest Ads Manager. You get the finished structure, but no object appears in the account without your action.
Do I need a Pinterest business account?
Yes. The connection runs on Pinterest API v5 OAuth, which is issued to a business account with access to an ad account. A personal profile is not enough — Pinterest simply will not return a list of ad accounts.
What if Pinterest has not granted Ads API access yet?
The data still reaches your report: Valkiria accepts it through an aggregator connector, a CSV export from Ads Manager, or manual entry. When access is granted, the same account switches to the official connection with no rework of the reports.
How many Pinterest accounts can I connect?
As many as you need. Accounts attach to projects and clients, and reports can be read per account or across the whole portfolio at once, alongside the other twelve ad platforms.
How is the token stored and can I revoke access?
The token is stored encrypted and is never shown in the interface. Access can be revoked from Valkiria settings or from the app settings on the Pinterest side, and synchronisation stops immediately after that.
Measure Pinterest next to every other channel
Connecting takes a couple of minutes and the first pass is read-only. What goes into the account stays your call.