Budget drains into sleeping ad sets
An ad set with zero conversions keeps delivering for weeks: in the account-level report it hides among the working ones, and nobody reviews them by hand.
Facebook and Instagram under control, not just under observation
Valkiria reads your whole Meta account — campaigns, ad sets, ads, pixel and Conversions API — and shows exactly where the money goes. Nothing reaches the account until you say yes.
Why a Meta account leaks money while you look elsewhere
Pixel and CAPI disagree
Events double up or go missing, Meta optimises against the wrong signal — and the algorithm faithfully spends your budget on the wrong people.
Creatives burn out quietly
Frequency climbs, CTR slides, and the replacement arrives a week later than it should, because nobody tracks the burnout point ad by ad.
Three steps from connection to the first fix
Connect over OAuth
Official Meta authorisation. Tokens are encrypted, access is revocable in one click, and the first pass is read-only.
Read the account
Valkiria pulls campaign, ad set and ad performance, reconciles pixel and Conversions API events, and prices every finding in money.
Change only after approval
New campaigns are created PAUSED and edits wait for your sign-off. Nothing activates on its own and no budget grows by itself.
What you get inside the Meta account
The full account structure
Campaigns, ad sets and ads with their metrics on one screen — no bouncing between Ads Manager and a spreadsheet.
Budget control
Daily and lifetime pacing, an overspend forecast and stop rules that fire before the invoice surprises anyone.
Pixel and CAPI diagnostics
Event coverage, deduplication and tracking-domain checks: where the signal is lost and what exactly to repair.
Scaling rules
Describe your bid and budget up/down conditions once, apply them to the campaigns you choose — with your approval.
Creative fatigue tracking
Frequency, CTR and CPM trends per ad, so the system tells you which creative to replace before results sag.
Meta next to every other channel
Google, TikTok, LinkedIn and Telegram are measured with the same metrics, so Meta's real share of the result is visible.
In numbers
- 13
- ad platforms in one control room, Meta included
- PAUSED
- the status every new campaign is created in
- 0
- changes made to your account without your approval
Questions about the Meta integration
Can Valkiria change my campaigns without asking?
No. New objects are created PAUSED, and every edit to an existing one goes through an explicit confirmation in the interface. A read-only mode is available too, where writing is physically impossible.
Which Meta permissions are requested?
The standard Marketing API scopes for reading performance and managing campaigns. Tokens are stored encrypted, and access can be revoked from Valkiria settings or from Business Manager at any time.
Do I need separate pixel access?
No separate access is needed — diagnostics run through the same ad account. Checking Conversions API deduplication additionally needs a CAPI access token.
Does this work alongside the agency running my account?
Yes, and that is a common setup: the agency keeps working while you get an independent view of spend and a list of findings priced in money.
How many Meta accounts can I connect?
As many as you need. Accounts attach to projects and clients, and reports can be read per account or across the whole portfolio at once.
See what is actually happening in your Meta account
Connecting takes a couple of minutes and the first pass is read-only. Every change stays your decision.