The most expensive click you buy
A LinkedIn click costs several times more than one on Meta or Google. A week without reviewing campaigns costs noticeably more here than on any other channel.
LinkedIn Ads where the real cost per lead is visible
Valkiria connects to your LinkedIn ad account, collects campaigns, spend and Lead Gen Form leads, and measures them with the same metrics as every other channel. Nothing changes in the account until you approve it.
Why a B2B budget on LinkedIn is the hardest one to defend
Leads sit inside LinkedIn
Lead Gen Forms collect contacts inside the platform. Until someone exports them, sales never sees the enquiries and you never see the real cost per lead.
The deal closes a quarter later
The ad account's report stops at the click and the lead. Which of those reached revenue has to be stitched together by hand from CRM exports and spreadsheets.
Three steps from connection to the first roll-up
Connect over OAuth
Official LinkedIn authorisation with ads and reporting read scopes. Tokens are encrypted and access can be revoked from Valkiria settings at any moment.
Pull accounts and campaigns
Valkiria collects ad accounts, campaign groups, campaigns and analytics: impressions, clicks, CTR, spend, leads and conversions per account.
Edit only after approval
Campaigns and ads are prepared as drafts, and every change to the account requires an explicit sign-off. A read-only mode is available too.
What you get inside the LinkedIn ad account
Four LinkedIn ad formats
Sponsored Content, Message Ads, Text Ads and Dynamic Ads, with eight objectives from awareness to lead generation and job applicants.
Leads in one table
Contact, company, job title and phone from Lead Gen Forms — with a CSV export for the sales team or a CRM import.
Bid strategies in one place
CPC, CPM, CPV and automated bidding are described once, so the buying logic does not get lost between campaigns and clients.
Manual entry and CSV import
Numbers the API will not hand over can be typed in or uploaded as a file, so the channel roll-up stays complete instead of half-empty.
Cost per lead in context
LinkedIn spend, leads and conversions use the same metrics as Meta, Google and TikTok, so the expensive channel is compared to the cheap ones fairly.
Accounts organised by client
Every ad account belongs to a project and a client, so an agency sees both the single account and the whole portfolio.
In numbers
- 13
- ad platforms in one control room, LinkedIn included
- 8
- LinkedIn campaign objectives, from awareness to leads
- 0
- changes made to your account without your approval
Questions about the LinkedIn Ads integration
Which LinkedIn permissions does Valkiria request?
The current connection asks for ads and reporting read scopes (r_ads, r_ads_reporting) plus posting on behalf of the organisation. Tokens are stored encrypted and access can be revoked from settings at any time.
Does Lead Gen Forms lead export work?
Leads and forms are collected into one table with CSV export. Live synchronisation depends on LinkedIn granting the Lead Sync product to your app; until then you work with already-stored leads and manual import.
Can I connect several LinkedIn ad accounts?
Yes, accounts attach to projects and clients. Reports can be read per account or across the whole portfolio at once — the usual setup for an agency running several B2B clients.
What if the API does not return part of the data?
That is what manual metric entry and CSV import are for: numbers from a LinkedIn export land in the same reports as API data, so the cross-channel roll-up does not break.
Can Valkiria change my LinkedIn campaigns without asking?
No. Every change requires an explicit confirmation in the interface, and new objects are prepared switched off. A read-only mode is available as well, where writing is physically impossible.
See the real cost per lead on LinkedIn
Connecting takes a couple of minutes and the first pass is read-only. Every change stays your decision.