Search terms with no negatives
Broad match keeps catching irrelevant queries for weeks. Negative keywords get reviewed once a quarter, but the invoice arrives every single day.
Google Ads without wasted queries and dead campaigns
Valkiria reads the whole Google Ads account — Search, Performance Max, Shopping, bids, keywords and the Merchant Center feed — and shows where the budget burns. Nothing reaches the account until you approve it.
Why a Google Ads account spends more than it returns
Performance Max is a black box
Budget pours into one asset group while the report shows a campaign total: which assets actually carry the result is not visible from the interface.
Disapproved products in Merchant Center
Shopping and PMax quietly lose reach: part of the feed is rejected, the products stop serving, and inside Google Ads it just looks like traffic sagging.
Three steps from connection to the first fix
Sign in with Google OAuth
One official authorisation covers both Ads and Merchant Center. Tokens are encrypted, access is revocable in one click, and the first pass is read-only.
Read the account
Valkiria pulls campaigns, ad groups, ads, keywords and Performance Max assets, checks the Merchant Center feed, and prices every finding in money.
Edit only after approval
A change goes to Google as a validate-only check first, new campaigns are created PAUSED, and applying anything waits for your sign-off.
What you get inside the Google Ads account
Search, PMax and Shopping together
Every campaign type with its metrics on one screen, without tab-hopping across the Google Ads interface.
Keywords and negatives
Bulk add, list import, bids and per-term quality — with negative keywords at both campaign and ad group level.
Performance Max assets
Asset groups with headlines, descriptions, images and videos scored for completeness, so gaps show before the campaign underdelivers.
Merchant Center diagnostics
Disapproved products, account-level issues and feed errors with Google's own codes and links to its documentation.
Reports in GAQL
A Google Ads Query Language editor with resource and field hints, plus scheduled reports delivered to your inbox.
Google next to every other channel
Meta, TikTok, LinkedIn and Telegram are measured with the same metrics, so Google's real contribution needs no manual spreadsheet.
In numbers
- 13
- ad platforms in one control room, Google Ads included
- PAUSED
- the status every new campaign is created in
- 0
- changes made to your account without your approval
Questions about the Google Ads integration
Can I connect more than one Google Ads account?
Yes. Accounts attach to projects and clients, and manager accounts (MCC) are supported — requests carry the login-customer-id. Reports can be read per account or across the whole portfolio at once.
Do I need admin access to the account?
A role that can read performance and edit the campaigns you care about is enough. The first pass is always read-only, so read access alone is enough just to audit an account.
Do I need my own Google Ads API developer token?
On a self-hosted install, yes. The developer token is set once in the environment settings and every connected account uses it. Without it the integration reports that the API is not configured and no request reaches Google.
Does Merchant Center work through the same connection?
Yes, one Google authorisation covers both Ads and Merchant Center. Diagnostics list disapproved products, account-level issues and feed error codes — exactly what makes Shopping and Performance Max quietly lose reach.
Can Valkiria pause or change my campaigns on its own?
No. A change goes to Google as a validate-only check first, new campaigns are created PAUSED, and applying anything requires an explicit confirmation. A read-only mode is available too, where writing is impossible.
See where the Google Ads budget goes
Connecting takes a couple of minutes and the first pass is read-only. Every edit stays your decision.