How an engagement looks

Situation

Two Google Ads campaigns and one Meta campaign managed by a freelancer; monthly spend around €4,000; nobody could say which campaign the phone calls came from.

What was done

• Read-only audit of both accounts; call tracking connected to campaigns.
• Zero-result campaign paused after the owner approved the proposal; budget moved to the emergency-appointment search campaign.
• Negative keyword list and business-hours schedule applied as approved changes with undo.

What changed

Within two weeks the clinic could attribute every call to a campaign, and the share of spend on campaigns with zero results fell from roughly a sixth to nothing. The illustrative numbers are not a guarantee.

Situation

LinkedIn and Google Search running in parallel with a shared form; leads arrived by email and were judged by gut feeling. Half of them were job seekers.

What was done

• Lead quality statuses (qualified / spam / not a fit) recorded in the lead inbox within 24 hours.
• Keyword exclusions for job and training intents proposed by the system and approved by the owner.
• Weekly report with cost per qualified lead instead of cost per form.

What changed

The team stopped optimising for raw form count and started paying for qualified requests. Spend did not increase; the share of qualified leads roughly doubled in the illustrative scenario.